See what our clients
have to say.

“Leon and Kylie are great at what they do. The innovative ideas around marketing and connecting with existing and potential clients are amazing. What impresses me most is their genuine desire to learn about our business, our goals and what we are trying to achieve so that they can then tailor a marketing approach for our specific business.”

Trent,
Practicing Australian Lawyer and Law Firm Director

"After two years in legal “start-up”, Create Develop was just what I needed!  Leon asked great questions that opened my mind to so many possibilities, showed respect for my values and hopes, and enthusiastically dove into creative business analysis so we could develop an actionable marketing strategy.  I felt the energy, like I felt when this start-up started! - only better! Onward and upward! Thanks so much for your generous spirit and expert handling."

Jacinta,
Collaborative Family Lawyer and Mediator

Who we are.

Create Develop’s unique media formula is helping legal and financial businesses use digital marketing to grow successful practices.

  • Leon Harvey.

    Leon has been involved in marketing since graduating in 1999, working across e-commerce, service-based businesses in private practice and local and state government.

  • Kylie Harvey.

    Kylie has 20 year’s experience working in law from the Supreme Court of Victoria to leading International law firm.

What we do.

ATTRACT
Clearly communicate your services

Are you tired of explaining your services to potential clients, only to have them go with a competitor? Our copywriters are experts at writing in a way that attracts your ideal clients. This is essential to promote your services in a way they understand.

INTERACT
Be trusted as the go-to experts.

If no one knows you, no one will trust you. Trust is the foundation of the most successful businesses. Our team has a proven track record of successfully building strong business networks based on trust a key component of the AIA system.

ACT
Target the clients you want

Your firm wants to target a specific type of client – whether that is corporate board members involved in litigation or separating couples that want to avoid court, our advanced marketing system will make your target clients, take action and reach out to work with you.

I’m interested

Speak with our marketing experts to learn more about how you can improve your law firm’s marketing.

Book a Meeting Now

Case Study.

Create Develop was contacted by a well-established Australian Legal Practice of 20+ years. They had staff of 12 and sought to grow their profile to attract more clients to support new staff members.

  • Issues

    Our client was seeing a reduction in new client acquisition and revenue year on year. They had invested in radio advertising, local newspapers and magazines and social media. Our research had identified that two competing law firms had opened up offices locally, one was a nationally established brand.

    29%

    Search and Profile
    interactions down

    47%

    Inbound calls down

    120%

    Social media growth and engagement down

  • Results

    Using our AIA process we were able to achieve growth across all
    the following key metrics.

    120%

    Calls to their law firm’s
    office increased

    33%

    Business profile saw
    an increase in interactions

    143

    Total calls were made from their target audience over a 2 month period.

How did we
achieve these results?

We interviewed 43 Australian Law Firm owners about their marketing and plans for growth and discovered a number of interesting insights.

The biggest insight was that 37 of them were spending time and money on marketing without any measurable results.

These law firms had tried all kinds of tactics including losing money on Google and Facebook ads, spending $4k per month on SEO, sponsoring raffles at the golf club, and even spending $80,000 on a billboard.

When asked how did any of that help their law firm grow, they couldn’t tell us.

Crazy, right?

So, what have these
law firms done differently?

They typically integrated these 3 components in their marketing:
  • 01

    They create valuable content on social media to attract their target clients

  • 02

    They connect authentically with their peers and prospects to develop a network

  • 03

    They are consistently present and build trust so people take action and contact them.

A small number of firms however, reported they had consistently outperformed their competitors by attracting 10, 20 or 50 potential clients every month.

Over the last year we have worked with our law firm clients and perfected these three components adding our own expertise and created a proven law firm marketing system we now call AIA.

We’re now on a mission to help law firms grow and avoid wasting time and money on marketing that doesn’t work. Let us take care of your Social Media Marketing now so you can focus on more important things.

When you speak with me or my team, ask us to walk you through exactly how you can implement the AIA system in your business.

Leon Harvey.
Director, Create Develop.
Over a 30 minute meeting we will.
  • Review and give feedback on your current marketing

  • Clarify your business goals and any challenges you’re facing

  • Show you how to apply the AIA law firm marketing system in your firm.

Speak with us.

Speak with our marketing experts to learn more about how you can improve your law firm’s marketing.

Book a Meeting Now

We look forward to helping your business grow

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